Laura Serpilli

A new EU directive is about to reshape how products communicate with consumers. And there’s one point many companies in the vegan sector haven’t fully grasped: writing ‘vegan’ on a pack, on its own, is no longer enough when that wording functions as an ethical guarantee, a values-based promise or a distinguishing mark. Here’s what’s changing, with concrete examples, and why VEGANOK certification is becoming a key protective tool for businesses.

The most used — and most abused — term in the plant-based sector finally has a certified standard. Why “plant-based” had to stop meaning everything and nothing.

Four days, 3,104 exhibitors from 68 countries, 250,000 visitors. Cosmoprof 2026 has closed and VEGANOK takes stock: three market signals that emerged at the fair, the data, and the moment that captures, better than any number, where certified vegan beauty stands today.

With the introduction of Directive (EU) 2024/825, the rules governing environmental communication by businesses are changing in a significant way. Among companies in the vegan sector, one question keeps coming up: do these changes also affect businesses certified by VEGANOK? The answer depends on a distinction that is worth understanding properly.

Discover the rapidly growing algae market in Europe, projected to reach €9 billion by 2030, and learn about its vast potential for sustainable business and environmental benefits.