Month: May 2026

A new EU directive is about to reshape how products communicate with consumers. And there’s one point many companies in the vegan sector haven’t fully grasped: writing ‘vegan’ on a pack, on its own, is no longer enough when that wording functions as an ethical guarantee, a values-based promise or a distinguishing mark. Here’s what’s changing, with concrete examples, and why VEGANOK certification is becoming a key protective tool for businesses.

The most used — and most abused — term in the plant-based sector finally has a certified standard. Why “plant-based” had to stop meaning everything and nothing.