Rome / Longarone, 12 May 2025 – VEGANOK and Longarone Fiere Dolomiti are proud to announce a new and strategic partnership ahead of the upcoming edition of MIG – International Exhibition of Artisan Ice Cream (www.mostradelgelato.com), taking place from 30 November to 3 December 2025, in Longarone (BL). Now in its 65th edition, MIG is the world’s oldest exhibition dedicated to ice cream.
This landmark edition will offer a comprehensive view of the entire ice cream supply chain. Alongside classic proposals, the event will spotlight organisations and businesses that are embracing new dietary trends. As consumer preferences shift toward more ethical and sustainable choices, the market is evolving fast. According to data from the Osservatorio VEGANOK, plant-based ice cream in Italy grew by +17.3% in 2023 compared to 2021, with an additional +6.8% increase recorded in the first few months of 2024. The trend is also gaining traction in Germany—a country historically linked to MIG and now among Europe’s leaders in launching vegan food and beverage products.
It is within this context that VEGANOK becomes Official Partner of MIG 2025, with the shared goal of creating a new platform that brings together companies, buyers, ice cream makers, and media professionals to explore the future of ice cream through an ethical and sustainable lens.
VEGANOK EXPO: the ethical core of the exhibition
Introducing VEGANOK EXPO, the first-ever area at MIG dedicated exclusively to vegan ice cream. That is an absolute first that aims to spotlight the most innovative companies in the industry while providing artisan ice cream professionals with a space for inspiration, training, and international exposure.
To coincide with the event, Osservatorio VEGANOK will publish the “MIG 2025 SPECIAL EDITION” magazine—available in STRIPE digital format—featuring ice cream market data, trend analysis, in-depth articles, and interviews with leading companies.
In addition, VEGANOK will curate a rich program of events, including talks, workshops, and live show cooking sessions, showcasing the evolution of vegan ice cream, addressing common questions from industry professionals, and inspiring those looking to invest in this promising field.
Calling all businesses: be part of the VEGANOK EXPO
Are you a producer of vegan ice cream or a supplier of ingredients and solutions for ice cream professionals? Join the VEGANOK EXPO at MIG 2025 and take centre stage!
Here’s what your participation includes:
- A high-impact, visually striking exhibition space designed to tell your brand’s story to a targeted, professional audience
- The opportunity to host live demonstrations and tastings with the VEGANOK ACADEMY
- Promotion across all official VEGANOK channels—including website, newsletter, social media, and press—as well as featured coverage in the MIG 2025 SPECIAL EDITION magazine
- Discounted rates for companies already VEGANOK-certified
For inquiries and bookings, email us at [email protected]
An ethical choice. A market opportunity. The future of ice cream is VEGAN—and it starts in Longarone.
Press Contact
VEGANOK Press Office
Website: www.veganok.com
Email: [email protected]
