{"id":121411,"date":"2025-08-06T15:59:22","date_gmt":"2025-08-06T13:59:22","guid":{"rendered":"https:\/\/www.veganok.com\/en\/?p=121411"},"modified":"2025-08-06T15:59:22","modified_gmt":"2025-08-06T13:59:22","slug":"sendo-veganok","status":"publish","type":"post","link":"https:\/\/www.veganok.com\/en\/sendo-veganok\/","title":{"rendered":"Sendo chooses VEGANOK"},"content":{"rendered":"<p>At a time when well-being is no longer just about appearance but a conscious and meaningful choice, <strong>Sendo<\/strong> champions a concept of beauty rooted in respect\u2014for ourselves, for others, and for the planet. With a holistic, mindful approach, the brand has chosen<strong> to certify its cosmetics with VEGANOK<\/strong>, the most widely adopted vegan standard in Europe, which guarantees the absence of any animal-derived ingredients.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-126843 size-full\" src=\"https:\/\/www.veganok.com\/wp-content\/uploads\/2025\/07\/sendo-4.jpg\" alt=\"Sendo cruelty-free cosmetics\" width=\"1080\" height=\"1080\" \/><\/p>\n<h2>Sendo: more than a name, a philosophy<\/h2>\n<p>Proudly <strong>Made in Italy<\/strong>, Sendo is more than a brand\u2014it\u2019s an invitation to reconnect with your most authentic self. Its name derives from an archaic form of the verb to be\u2014<em>essendo<\/em>, reimagined as Sendo\u2014and embodies <strong>a return to simplicity, origins, and harmony with nature<\/strong>.<\/p>\n<p>The core belief is that beauty should never come at the expense of who we are. On the contrary, it can serve as <strong>a<\/strong> <strong>path to balance<\/strong>, self-awareness, and inner peace. This philosophy drives Sendo, a brand developed by Italian company Eley, which brings years of expertise in cosmetics together with a forward-thinking approach to sustainability.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-126841\" src=\"https:\/\/www.veganok.com\/wp-content\/uploads\/2025\/07\/sendo-2.jpg\" alt=\"Sendo VEGANOK\" width=\"1080\" height=\"1080\" \/><\/p>\n<h2>Natural formulations, real results<\/h2>\n<p>Each Sendo product is designed to nourish the skin and hair while respecting the delicate balance of the skin\u2019s ecosystem and the planet. That means no animal-derived ingredients, and no compromises:<\/p>\n<ul>\n<li>no SLS\/SLES<\/li>\n<li>no parabens or MIT<\/li>\n<li>no silicones, petrolatum, and mineral oils<\/li>\n<li>no allergenic fragrances or synthetic colorants<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-126840 size-full\" src=\"https:\/\/www.veganok.com\/wp-content\/uploads\/2025\/07\/sendo.jpg\" alt=\"Sendo cosmetics\" width=\"1335\" height=\"655\" \/><\/p>\n<p>All Sendo cosmetics are <strong>Nickel Tested<\/strong> and enriched with naturally derived ingredients\u2014often organic\u2014and with biotechnological phytocomplexes that deliver high performance while minimizing the risk of allergic reactions or skin sensitivity.<\/p>\n<p>Thanks to biotechnology, it&#8217;s possible to extract <strong>pure, concentrated active ingredients<\/strong> using only small portions of the plant\u2014such as leaves or flowers\u2014without disturbing soil balance or biodiversity. It&#8217;s an ethical and sustainable choice that avoids intensive farming and ensures a steady supply of raw materials throughout the year.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-126842 size-full\" src=\"https:\/\/www.veganok.com\/wp-content\/uploads\/2025\/07\/sendo-3.jpg\" alt=\"natural cosmetics\" width=\"1080\" height=\"1080\" \/><\/p>\n<h2>Discover the Sendo beauty routine<\/h2>\n<p>Sendo invites you to discover its full range of <strong>VEGANOK-certified products for hair, face, and body<\/strong>. A complete natural beauty ritual for those who want to care for their skin with respect and awareness\u2014without ever compromising on results.<\/p>\n<p><a href=\"https:\/\/www.veganok.com\/en\/companies\/sendo\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-121414 size-full\" src=\"https:\/\/www.veganok.com\/en\/wp-content\/uploads\/sites\/2\/2025\/08\/pulsante-2.png\" alt=\"\" width=\"300\" height=\"101\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Natural ingredients, sustainable biotechnologies, and a deep respect for both skin and the environment\u2014Sendo embraces the transparency and ethics of the internationally recognized VEGANOK certification<\/p>\n","protected":false},"author":2,"featured_media":121413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[45],"class_list":["post-121411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adv","tag-sendo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sendo chooses VEGANOK - VEGANOK - EN<\/title>\n<meta name=\"description\" content=\"Sendo chooses VEGANOK certification. 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