{"id":121388,"date":"2025-05-12T14:49:27","date_gmt":"2025-05-12T12:49:27","guid":{"rendered":"https:\/\/www.veganok.com\/en\/?p=121388"},"modified":"2025-07-30T14:49:43","modified_gmt":"2025-07-30T12:49:43","slug":"introducing-veganok-expo-at-mig-2025","status":"publish","type":"post","link":"https:\/\/www.veganok.com\/en\/introducing-veganok-expo-at-mig-2025\/","title":{"rendered":"Italian Ice Cream Speaks Vegan: Introducing VEGANOK EXPO at MIG 2025"},"content":{"rendered":"

Rome \/ Longarone, 12 May 2025<\/strong> \u2013 VEGANOK<\/strong> and Longarone Fiere Dolomiti<\/strong> are proud to announce a new and strategic partnership ahead of the upcoming edition of MIG \u2013 International Exhibition of Artisan Ice Cream (www.mostradelgelato.com<\/a>)<\/strong>, taking place from 30 November to 3 December 2025<\/strong>, in Longarone (BL). Now in its 65th edition, MIG is the world\u2019s oldest exhibition dedicated to ice cream<\/strong>.<\/span><\/p>\n

This landmark edition will offer a comprehensive view of the entire ice cream supply chain. Alongside classic proposals, the event will spotlight organisations and businesses that are embracing new dietary trends. As consumer preferences shift toward more ethical and sustainable choices, the market is evolving fast. According to data from the Osservatorio VEGANOK<\/strong>, plant-based ice cream in Italy grew by +17.3% in 2023 compared to 2021<\/strong>, with an additional +6.8% increase recorded in the first few months of 2024<\/strong>. The trend is also gaining traction in Germany\u2014a country historically linked to MIG and now among Europe\u2019s leaders in launching vegan food and beverage products.<\/p>\n

It is within this context that VEGANOK<\/strong> becomes Official Partner of MIG 2025<\/strong>, with the shared goal of creating a new platform that brings together companies, buyers, ice cream makers, and media professionals to explore the future of ice cream through an ethical and sustainable lens.<\/p>\n

\"MIG<\/p>\n

VEGANOK EXPO: the ethical core of the exhibition<\/b><\/h2>\n

Introducing VEGANOK EXPO<\/strong>, the first-ever area at MIG dedicated exclusively to vegan ice cream<\/strong>. That is an absolute first that aims to spotlight the most innovative companies in the industry <\/strong>while providing artisan ice cream professionals with a space for inspiration, training, and international exposure.<\/p>\n

To coincide with the event, Osservatorio VEGANOK<\/strong> will publish the \u201cMIG 2025 SPECIAL EDITION<\/strong>\u201d magazine\u2014available in STRIPE<\/strong> digital format\u2014featuring ice cream market data, trend analysis, in-depth articles, and interviews with leading companies.<\/p>\n

In addition, VEGANOK will curate a rich program of events, including talks, workshops, and live show cooking sessions<\/strong>, showcasing the evolution of vegan ice cream, addressing common questions from industry professionals, and inspiring those looking to invest in this promising field.<\/p>\n

Calling all businesses: be part of the VEGANOK EXPO<\/h2>\n

Are you a producer of vegan ice cream or a supplier of ingredients and solutions for ice cream professionals?<\/strong> Join the VEGANOK EXPO at MIG 2025 and take centre stage!<\/p>\n

Here\u2019s what your participation includes:<\/p>\n