{"id":121097,"date":"2024-11-22T06:00:37","date_gmt":"2024-11-22T05:00:37","guid":{"rendered":"https:\/\/www.veganok.com\/en\/?p=121097"},"modified":"2024-11-20T14:49:29","modified_gmt":"2024-11-20T13:49:29","slug":"luxury-food-turns-ethical-terre-di-horos-the-italian-innovation-bringing-artisanal-food-to-the-luxury-market","status":"publish","type":"post","link":"https:\/\/www.veganok.com\/en\/luxury-food-turns-ethical-terre-di-horos-the-italian-innovation-bringing-artisanal-food-to-the-luxury-market\/","title":{"rendered":"Luxury Food Turns Ethical: TERRE DI HOROS, the Italian Innovation Bringing Artisanal Food to the Luxury Market"},"content":{"rendered":"<p>Rome, 22 November 2024 \u2013 The Italian Luxury Food sector welcomes a new player: TERRE DI HOROS. This innovative Italian gourmet brand has embraced VEGANOK certification for its groundbreaking edible earth made from dried and smoked black Taggiasca olives, crafted through strictly artisanal methods and enriched with 23-carat edible gold powder. This exclusive product elevates the culinary experience to unprecedented sensory levels, blending tradition and innovation in a mix of flavours and heritage.<\/p>\n<p><span style=\"font-weight: 400\">This pioneering choice aligns with the growing demand for sustainable products in the luxury sector, reflecting a market evolution where consumers increasingly favour products that combine quality, ethics, and environmental responsibility. According to the \u201cGlobal Luxury Food Market 2024\u20132033\u201d report by Custom Market Insight, <strong>the global Luxury Food market<\/strong> is currently valued at $194.1 billion and <strong>is projected to grow to $702.69 billion by 2033, with a compound annual growth rate (CAGR) of 17.45%<\/strong>.<\/span><\/p>\n<h2><b>TERRE DI HOROS: luxury, tradition and sustainability<\/b><\/h2>\n<p>The culinary creations of TERRE DI HOROS, inspired by an ancient Egyptian legend, represent a new frontier in the Luxury Food sector, designed for those seeking authentic flavours and an extraordinary culinary experience. Every step of production is carried out entirely in Italy, from the cultivation of Taggiasca olives\u2014processed using traditional methods\u2014to the lengthy ageing and smoking process using olive wood, culminating in the addition of pure 23-carat edible gold flakes. This artisanal process ensures not only a rich and unique taste but also maximum transparency and respect for the environment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-123674\" src=\"https:\/\/www.veganok.com\/wp-content\/uploads\/2024\/11\/i1-terre-di-horos.jpg\" alt=\"Terre di Horos\" width=\"1080\" height=\"1080\" \/><\/p>\n<h2>The VEGANOK Certification: a strategic choice for Luxury Food brands<\/h2>\n<p>Choosing VEGANOK certification goes beyond the product itself: it communicates a commitment to a more ethical and sustainable future, appealing to an increasingly discerning audience prioritising social responsibility and environmental respect. A Statista survey revealed that <strong>41% of luxury consumers consider adopting sustainable practices essential<\/strong>. This underscores the importance of brands <strong>adopting ethical and transparent standards to stand out in a highly competitive market<\/strong>.<\/p>\n<p><b>TERRE DI HOROS<\/b><span style=\"font-weight: 400\"> exemplifies how luxury can embrace sustainability, animal respect, and tradition, offering a gourmet experience rooted in ethics, care, and authenticity.<\/span><\/p>\n<p><b>TERRE DI HOROS<\/b><span style=\"font-weight: 400\"> will be officially presented at the SIGEP exhibition in Rimini (18\u201322 January 2025) in the area dedicated to innovative products, where visitors will have the opportunity to taste this edible earth in both gold and non-gold versions.<br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">For more information about <\/span><b>TERRE DI HOROS<\/b><span style=\"font-weight: 400\">:<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">ITALIAN WEBSITE: <\/span><a href=\"http:\/\/www.terredihoros.it\"><span style=\"font-weight: 400\">www.terredihoros.it<\/span><\/a> <span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">INTERNATIONAL WEBSITE: <\/span><a href=\"http:\/\/www.terredihoros.com\"><span style=\"font-weight: 400\">www.terredihoros.com<\/span><\/a> <span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">INSTAGRAM: <\/span><a href=\"http:\/\/www.instagram.com\/terredihoros\"><span style=\"font-weight: 400\">www.instagram.com\/terredihoros<\/span><\/a> <span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">ADDITIONAL INFO: <\/span><a href=\"https:\/\/www.veganok.com\/terre-di-horos-veganok\/\"><span style=\"font-weight: 400\">www.veganok.com\/terre-di-horos-veganok\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">Press Office VEGANOK: <\/span><a href=\"https:\/\/www.veganok.com\/\"><span style=\"font-weight: 400\">www.veganok.com<\/span><\/a> <span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Email: <\/span><a href=\"mailto:press@veganok.com\"><span style=\"font-weight: 400\">press@veganok.com<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new Italian gourmet brand has chosen VEGANOK certification for its innovative culinary creations made from black Taggiasca olives, enhanced with 23-carat edible gold powder<\/p>\n","protected":false},"author":2,"featured_media":121099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-121097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luxury Food becomes ethical with TERRE DI 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